# FanBank — Agency Partnership Brief

**For OFM agency owners and partnership leads · fanbankonly.com/agencies**

## The problem

Churn is the quietest line item on your P&L. Every month, a percentage of every creator's subscribers simply don't renew — no complaint, no goodbye. Across a roster, those single-digit percentages compound into one of the largest unmanaged revenue leaks in your business. Nobody on your team is systematically winning those fans back, because nobody's job is "lapsed-fan recovery."

## What FanBank does

FanBank runs done-for-you win-back operations across your entire roster:

1. **Leak mapping** — churn profiled per creator, per month. Which creators leak most, which fan segments lapse, what each point of churn costs.
2. **Win-back campaigns** — lapsed-fan outreach in each creator's voice, reactivation offers tuned per segment. You approve the playbook before anything sends.
3. **Recovery reporting** — monthly portfolio report: recovered revenue by creator, win-back rates, remaining leak ranked by value. Every dollar named.

Read-only by design. Creator consent first — each creator grants access and approves their voice profile, and can revoke at any time. We never ask for logins.

## The portfolio math (illustrative)

| Line | Assumption | Monthly figure |
|---|---|---|
| Managed creators | 30 | 30 |
| Avg revenue / creator | $6,000 | $180,000 roster revenue |
| Monthly churn | 15% don't renew | $27,000 leaking |
| **Recovered at 20% win-back** | **1 in 5 lapsed fans returns** | **$5,400/mo found** |

Illustrative example, not a promise. Your portfolio review maps your real numbers — straight arithmetic, no recovery assumed beyond the stated win-back rate.

## Partnership terms

**Agency partnership — $3,000/month per agency**
- Up to 50 managed creators under one roof
- Full-roster churn monitoring, leak mapped per creator per month
- Done-for-you win-back campaigns in each creator's voice
- Monthly portfolio recovery report
- Dedicated partner manager + priority support
- Cancel anytime; recovered revenue stays recovered
- Pilot friendly: start with 5–10 creators, roll out on the first report

**White-label — 60/40 split of recovered revenue (you keep 60%)**
- Recovery operation runs under your agency's brand
- White-labeled reporting templates for your clients
- Onboarding playbook for bringing creators onto the program
- No monthly fee — nothing recovered, nothing owed

## Measurement

A lapsed fan who returns and pays within the attribution window counts as recovered — tracked per fan, per creator, visible in your monthly report. Methodology is defined in writing before you sign anything.

## Next step

Book a 30-minute portfolio review at **fanbankonly.com/agencies** — we'll map your roster's leak from the numbers you already have, before you spend a cent.

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*All figures marked illustrative are TARGET/proposed economics, not observed results. FanBank is in validation; observed revenue to date is $0.*